Whether they’re searching for buried treasure in the sand pit, playing jungle explorer in the garden or cooking up a fresh batch of pies in their mud kitchen, let their imaginations run wild with kids’ clothing from Joules. With boys’ and girls’ essentials available in a variety of wonderfully bright colours and prints, discover cute and high-quality styles that add even more fun to their day.
Perfect for little ones with big personalities, explore designs featuring some of their favourite characters like Peter Rabbit and the gruffalo, as well as crowd favourites such as rainbows, dinosaurs, unicorns and buzzy bees! From pretty, floral girls’ dresses to cool and cosy boys’ jackets and coats, ideal for rainy playtimes, kids’ fashion has never been simpler. Choose clothing that is just as unique as they are, and fill their mini wardrobe with unique, quality clothes inspired by wonderful British heritage.