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Take a look at our timeline and discoversome of the moments that made us.
Tom Joule starts selling clothing at acountry show in Leicestershire. It was quite an in-tents experience.
We're delighted to set up our tradestand for the first time at the prestigiousand historic Burghley Horse Trials.We're proud to say we've had a standthere every year since.
Tom's sister, Martine sells a rather splendid hat to Her Majesty, Queen Elizabeth II at the Royal Windsor Horse Trials. The Queen of the Netherlands also picked up a hat... A very royal horse trials indeed.
We sell our first stripy top -the inspiration for our best-lovedHarbour Top. To date we'vesold over three million!
We're open! The first Joules' storeopens in Market Harborough.
On the mooooove! We move fromTom's house to a converted cowshedat Rectory Farm, Market Harborough.
We launchwww.joulesclothing.co.uk(a big step for a brand thatstarted in a field). Now simplywww.joules.com, our site getsover 25 million visits a year.
John Lewis starts selling Little Joule - today our favourite department store sells ourwomen's, men's, children's and baby collections.
We drive a tractor down The Mall in London fora photoshoot - we really did go to town.
We say a brilliantly British 'hello' tothe Big Apple as we open our firstUSA showroom.
Our continued success leads toJoules flotation on the stock market.
We raised over £40,000 in our Charity Week. Staff took part in fancy dress, raffles, auctions and a few of us even faced the Three Peaks Challenge to raise money for our chosen charities - Hospice UK, Farms For City Children, Nuzzlets and The Prince's Trust.
We celebrate our 30th year! And there'splenty to be excited about - from a new head office (in Market Harborough, ofcourse) to new store openings, newcollections and new collaborations.Here's to the next 30 years...