To celebrate our 30th year, we're reflecting on the moments that shaped the brand we are today, focusing on a new theme every month.
I can’t believe it’s February already. I guess time flies when you’re having fun…
February is a special month to me. It’s my birthday this month (that’s all the information you’re getting!) but it was also in February when the Joules story nearly came to an early end.
It was in February 2001 when foot and mouth disease sadly forced every rural show and event in Britain to be cancelled. It was a very difficult time for lots of people within the rural community. There were times I didn’t think the business would survive, but we pulled together. With the help and support of my small team, we loaded up our cars and drove around Britain – from the Cotswolds to Cornwall – asking clothing shops to buy and sell the items.
It was a challenging time for Joules, but by coming together we were able to find hope and opportunity. The rest, as they say, is history.
This month we’ll be celebrating how things are better together – from days out and nights in, to coffee and cake and wellies and dresses (just us?).
We can’t wait to enjoy the last days of winter whilst looking forward to the first days of spring – and share how we’ll be celebrating making memories, together.
and a £500 Joules Voucher*
What does this mean to you? Perhaps you have a great pic of an activity you love doing with others, maybe you’d like to share a great style combination or get our mouths watering with a foodie shot.
Follow us @Joulesand tag your pic with#JoulesMakingMemories
Unfortunately, this competition is not available to customers who live outside of the UK.
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We can't wait to see more!
Take a look at themoments that made us.